Cyta Time Capsule
ITICA - Museum Lab of CYENS
Description
An immersive VR experience brings historic Cyta telephone booths back to life, transforming them into interactive time capsules. Visitors are invited to “speak” with the booth and travel through Cyprus’s history of communication.
Using virtual reality technologies, each booth gains a digital voice and personality — a futuristic avatar that shares the stories, emotions and human connections it has “witnessed” over the decades. Participants are guided through different eras of telecommunication, from the early telephone connections of the 1960s to the rise of the internet and the future of digital communication.
Cyta Time Capsule combines physical interaction, immersive storytelling and interactivity, allowing visitors to navigate through time while reflecting on the evolution of communication and Cyta’s role in shaping Cyprus’s technological future.
The experience offers a powerful audiovisual finale, blending immersive visuals, sound and digital effects that leave visitors with a lasting sense of wonder about the past, present and future of human connection.
CREDITS
Client: Cyta
Coordination: Kleanthis Neokleous
Creative Direction: Stefanos Papadas
VR Art Direction: Sylversky, Alexandros Andreou
VR Development: Collaboration between Sylversky and CYENS (Fotos Frangoudis and Alexis Polidorou)
Avatar Installation: CYENS Thinker Maker Space
Team:
Stratis Pantelides
Pantelis Pantelis
Myrto Aristidou
ITICA – Museum Lab is a multidisciplinary research group of the CYENS Centre of Excellence in Cyprus, operating at the intersection of art, culture, heritage and emerging technologies. The group explores how immersive media, VR and AR, interactive storytelling, AI and digital humanities can transform how people experience communication, history and culture.
Combining artistic practice with technological innovation, ITICA – Museum Lab develops interactive experiences, digital heritage projects, immersive installations and participatory environments that connect audiences with contemporary and historical narratives in new ways. Its work bridges research, creativity and human-centred design, creating experiences that are both technologically innovative and emotionally engaging.
The group has participated in and developed projects presented in festivals, exhibitions, museums and cultural institutions in Cyprus and internationally. Its collaborations include immersive museum experiences, VR installations, digital storytelling environments and experimental art-and-technology projects that encourage public interaction and participation.